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La Rinascente 100 Deep View
A generative Image Environment at the Palazzo Reale

As part of an exhibition exploring the design legacy of La Rinascente, the architectural group OMA and agency POMO invited TEM to create an immersive projected environment, formed solely from the thousands of images housed and archived in La Rinascente over the last 100 years.
As well as the creative application, we also developed a custom mapping utility to cover the 360 degree canvas. The experience takes a deep view of the entire design and photography archive over the course of a day, and will run for four months over the summer of 2017 at the Palazzo Reale, Milan.
Credits:
Development: Eduard Prats Molner
Production: Valtteri Laihanen @ Prettybird
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Horizon—LACMA Art+Film Gala, Presented by Gucci
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Elements—Google Pixel2 @Selfridges
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Emeli Sandé—Long Live The Angels
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FRAMES—Selfridges
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JayZ + Beyoncé x Hillary Clinton—Get Out The Vote
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Rag & Bone SS17
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James Blake—I Need A Forest Fire (Created at UVA)
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Beyoncé—Tidal X
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MCM x Christopher Raeburn
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Heathrow T5—Oak Seasons
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3E Scene (Created at UVA)
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LaRinascente 100—Palazzo Reale
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Prada—NYC Seasonal (Created at More Soon)
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Coldplay—A Sky Full of Stars (Created at Another Space)
The Experience Machine


TEM is a design studio that takes moving image to new spaces to craft evocative experiences and tell meaningful stories.

Combining cutting edge visual technology with spatial design and a clear creative vision, we design interactions and experiences that exist at the convergence of virtual and physical space.

Our directors have worked with artists such as Beyoncé, Jay Z, Lady Gaga, James Blake, Coldplay, Yugo Nakamura, Primal Scream and Hans Zimmer, brands such as Rag & Bone, Selfridges, Alexander McQueen, Christopher Raeburn, MCM, Intel, and Apple.

PRESS:
Creators Project/Vice
Creative Applications
The Guardian
Dazed
Music Radar
Design Week

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Unit 4.07
The Tea Building
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© 2018 The Experience Machine Ltd.